Arroweye CEO Render Dahiya outlines challenges and solutions in issuing smart chip payment cards.
Increased regulation and new technologies have transformed the banking and payment industries over the last decade. Our industry is constantly evolving and, the next big leap in that evolution is EMV “smart-chip” technology.
Arroweye Solutions, a leading card marketing and production firm, has been selected by Obsidian to produce private-label, open-loop prepaid cards for its Local First Card program, which encourages consumers to shop local in their home community. Obsidian will leverage Arroweye’s patented, Digital On-Demand card production platform to produce highly-customized cards and materials and put personalized cards in customers’ hands in as little as 48 hours.