EMV has been implemented around the globe, but the US is lagging behind. Fear of high costs, uncertainty about chip specifications and cardholder verification methods, and intimidating regulatory requirements have all meant that many organizations have been slow to take on the challenge of implementing EMV, even though new regulations say they must, and the National Retail Federation says it is the only secure standard. The cost of the transition to EMV is estimated to be $8 billion, and that number, while staggering, is causing some retailers to stop dead in their tracks when it comes to implementation.
Smaller banks appear to have other priorities than issuing smart cards to customers. After October 1, 2015, liability for fraudulent transactions at the point of sale will pass to the party that has not updated to the EMV (Europay-MasterCard-Visa) global standard.
By Render Dahiya There are constant pressures on the profitability of loyalty and rewards programs tied to credit, gift and prepaid card use. Consumers have more resources than ever that let them compare prices, perks and rewards, which means brands must