EMV is just one of many major projects that banks are navigating this year, and few retailers and banks are expected to be ready for the October EMV liability shift. Beyond issuing EMV cards for the first time, a multitude of strategies should be considered to implement EMV successfully for years to come.
We did an exclusive interview with CEO of CARD.com Ben Katz, and CEO of Arroweye Render Dahiya. Recently CARD.com and Arroweye collaborated on dynamically incorporating consumer-centric preferences. The hyper customization witnessed in CARD.com is enabled via Arroweye’s CustomerConnect solution and digital on-demand printing.
EMV is just one of many major projects that banks are navigating this year, and few retailers and banks are expected to be ready for the October EMV liability shift. Is your financial institution one of them? Now’s the time to get prepared.
Arroweye Solutions, a leading card marketing and production firm, has been selected by Obsidian to produce private-label, open-loop prepaid cards for its Local First Card program, which encourages consumers to shop local in their home community. Obsidian will leverage Arroweye’s patented, Digital On-Demand card production platform to produce highly-customized cards and materials and put personalized cards in customers’ hands in as little as 48 hours.