In today’s digital world, retail customers have come to expect real-time customer service, easy-to-use websites, and a wide choice of payment methods. As a retail merchant, if you are not yet offering a branded gift card as an option for shoppers to make purchases, you may want to reconsider that stance right now.
The old way of doing debit and credit cards no longer applies for credit unions, given the current innovative, competitive and fluctuating environment they’re facing. Is your CU leveraging the latest technology to capitalize on today’s market factors? Learn how to do so to connect with your customers on a one-to-one level.
All payment cards are definitely not created equal, Bob McCormick said.
Mr. McCormick is the vice president of operations at Arroweye Solutions, developers of an on-demand technology platform for card marketers and issuers that can accommodate any level of customization and design.