Consumers interact with brands differently than they did even a few years ago – including how they research, interact with, and purchase products and services.
Retailers understand why the holiday season seems to start a little earlier each year. And even though the consumer in all of us might cringe as retailers adorn Christmas trees right next to the Halloween costumes and Thanksgiving tableware, we know that a longer holiday season means more sales and a more profitable year.
By Render Dahiya There are constant pressures on the profitability of loyalty and rewards programs tied to credit, gift and prepaid card use. Consumers have more resources than ever that let them compare prices, perks and rewards, which means brands must