Consumers interact with brands differently than they did even a few years ago – including how they research, interact with, and purchase products and services.
Retailers understand why the holiday season seems to start a little earlier each year. And even though the consumer in all of us might cringe as retailers adorn Christmas trees right next to the Halloween costumes and Thanksgiving tableware, we know that a longer holiday season means more sales and a more profitable year.
All payment cards are definitely not created equal, Bob McCormick said.
Mr. McCormick is the vice president of operations at Arroweye Solutions, developers of an on-demand technology platform for card marketers and issuers that can accommodate any level of customization and design.