Retailers understand why the holiday season seems to start a little earlier each year.
And even though the consumer in all of us might cringe as retailers adorn Christmas trees right next to the Halloween costumes and Thanksgiving tableware, we know that a longer holiday season means more sales and a more profitable year. But are you really doing all you can with those extra weeks of holiday sales? The smartest and most strategically positioned retailers are leveraging their gift card strategies to reap the biggest return on this year’s holiday season.
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