EMV On-Demand Info Sheet

With all the complexity in an EMV transition, let Arroweye’s EMV On-Demand take you through the smart card integration.

Download Now

Media Contact

312.253.9441

marketing@arroweye.com

Changing stripes: Four things issuers need to know about EMV migration

It’s been a little more than a year since payment-card fraud liability shifted from card issuers to retailers—and in that time, the majority of EMV news has focused on the growing pains of transition. That includes the slow certification processes, low retailer adoption, the absence of PIN verification and exaggerated consumer complaints about point-of-sale inconvenience.

But issuers have continued to make progress in getting chip-enabled cards in consumers’ hands. Mercator Advisory Group, Visa and many others have also reported positive indications that the rollout is making progress. And, to be fair, the Electronic Transactions Association reported that it was originally forecast that 100 percent U.S. adoption of EMV would take five years: about how long it took European nations just to reach the 50 percent mark.

Read the full article here.

Interested? Get in Touch

Contact us