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Mitchell brings more than a decade of financial services expertise and customer-centric solutions

Arroweye Solutions, the only Digital On-Demand payment technology firm, has named Betty Mitchell vice president of client engagement. She is responsible for leading a team of Arroweye client partners who implement, manage, and grow client programs.

Before joining Arroweye, Mitchell spent more than 10 years in key positions at Wildcard and eFunds, and then as vice president of operations at FIS, where she oversaw client services, operations, and vendor management.

“Betty has a unique blend of financial services experience, representing the client, service-provider and program-manager perspectives,” said Render Dahiya, Arroweye Solutions CEO. “Her customer-focused approach helps clients navigate beyond the complexities of payments to find a the ideal solution for their program.”

In her new role, Mitchell will serve as the primary management contact and client liaison, and will manage client development and execution of growth plans. Research shows that personalized marketing is more important than ever, and Mitchell will help Arroweye’s clients get the most out of the company’s patented on-demand solutions to deliver timely, personalized card solutions and related marketing programs.

“I’m so pleased to join the Arroweye team,” said Mitchell. “I’ve seen first hand the demand for flexible, customized card marketing programs, and look forward to delivering the best solutions on the market to Arroweye’s retail, prepaid and financial services customers.”


About Arroweye
Arroweye is a leading, single-source provider of innovative card marketing and production solutions for the payment card industry. The company’s digital on-demand technology creates a more efficient and cost-effective model for card marketers and issuers, giving them a highly customizable solution to increase their program’s speed to market, adoption rates and profitability. Founded in 2000, Arroweye offers the first fully-digital card solution approved by Visa, MasterCard, American Express and Discover and continues to partner with some of the largest prepaid, credit/debit card programs in the financial and card services industries. For more information, visit

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