Gone are the days to send mass mailings to mass demographics. Meet Arroweye CustomerConnect™ – the first responsive card solution combines its patented digital on-demand technology with virtually any additional customer data stream to help card issuers build targeted, personalized marketing programs.
It’s specifically designed to optimize card programs as marketing powerhouses. By integrating variable data with unmatched on-demand card model, banks can finally capitalize on existing data assets, Big Data. Card marketers now have the flexibility to dynamically incorporate customer’s preferences, credit history, geography or spending habits into individual cards, carriers and packaging — creating true targeted and personalized campaigns that connect with customers at a one-to-one level.
Adding Card Studio, our feature-rich design tool, to your program, you can combine dynamic design with dynamic content to create marketing messages that strikes a chord with your audience. The result is proven: personalized card marketing mailings with higher targeting efficiency, greater customer affinity and ultimately bigger share of wallet.