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Lipa brings more than 15 years of strategic growth and financial services experience to leading payments technology firm

Arroweye Solutions, the only Digital On-Demand payment technology firm, has named Jeff Lipa vice president of business development. As financial institutions adjust to the ever-changing payments industry landscape, especially following the EMV liability shift, Arroweye has significantly grown its portfolio of financial services clients.

“Jeff’s strong background guiding companies through periods of growth is exactly what Arroweye needs as we expand our already-robust card production services in a post-EMV marketplace,” said Render Dahiya, Arroweye Solutions CEO. “Jeff will be a powerful addition to our team as we provide banks and credit unions with faster, more personal, and more affordable card production by reducing risk and costs.”

In his new role, Lipa will manage Arroweye’s expansion in the financial services industry as the demand for EMV-enabled credit, debit, and prepaid cards continues to be strong. With the majority of Americans still in the dark about EMV, or chip cards, Lipa will also help Arroweye’s clients better communicate with cardholders and provide more relevant, timely card solutions through Arroweye’s fully customizable personalization and card production.

“Arroweye’s unmatched speed-to-market, flexibility, personalization, and high-touch customer service makes the organization one of the most nimble and preferred card-production providers,” said Lipa. “What Arroweye has to offer is truly unique, and as the payments industry continues to adjust to the new EMV standards, I am looking forward to helping companies navigate their card programs with the most flexible, profitable, low-risk solutions available.”


About Arroweye
Arroweye is a leading, single-source provider of innovative card marketing and production solutions for the payment card industry. The company’s digital on-demand technology creates a more efficient and cost-effective model for card marketers and issuers, giving them a highly customizable solution to increase their program’s speed to market, adoption rates and profitability. Founded in 2000, Arroweye offers the first fully-digital card solution approved by Visa, MasterCard, American Express and Discover and continues to partner with some of the largest prepaid, credit/debit card programs in the financial and card services industries. For more information, visit

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