Who We Are
Arroweye is a Team of Innovators, Technologists and Customer Advocates.
At Arroweye, we believe there is a sweet spot where innovation, agility, and efficiency together can unlock all business possibilities. We have uniquely developed a game-changing, award-winning, On-Demand technology platform for card marketers and issuers allowing any degree of design and customization on a card and carrier. Better yet, our products come with a higher engagement rate and growth on investment due to our proprietary digital On-Demand printing technology.
Through solution development and innovation, our clients have zero inventory to manage, resulting in zero inventory fees.
The results are clear when you partner with Arroweye—increase a Programs speed to market, adoption rates, and profitability. Founded in 2000 with an entrepreneurial culture, we have brought together the best team of experts who have the drive to innovate and the commitment to help our clients grow. We are a payment technology company constantly bringing innovation and new ideas to every solution we put forth.
Learn more about how we operate and our Core Values.
Interested in joining our team? Click here to find out about our career opportunities.
Our motto, “The customer is not a distraction from your job… they are your job”
Chief Executive Officer
Dan Oswald is a seasoned leader with 35 years of experience driving growth and operational excellence. For more than three decades, Oswald has navigated the ever-changing financial services, fintech, and payments industries—helping teams to implement and successfully execute strategic product, operational and business development plans.
Prior to joining Arroweye, Dan was the Vice President of Business Development for Deluxe Corporations Payment Processing Outsourcing Division where he and his team transformed and built the company’s payment outsourcing division into the most respected payment processing service bureau in North America.
Prior to his role at Deluxe, Dan spent 29 years with First Data Corporation where he held many significant senior-leadership positions during his tenure including the responsibility for the REMITCO payments division as senior vice president, senior vice president in the company’s output services division responsible for operating strategy, and vice president & general manager overseeing one of first data’s largest client relationships.
Among his many accomplishments over his tenure, Dan significantly expanded each of the company’s strategic operating capabilities, market share and overall market position while deploying a team-based inclusive leadership operating philosophy.
Mr. Oswald comes to Arroweye with a highly successful background in product innovation with three United States patents to his credit. He led the redesign and rollout of one of the industry’s first common payment processing platforms while at First Data (Fiserv) which has become the industry standard in treasury payment processing.
Additionally, Dan and his teams designed and led the strategic redesign for First Data’s (Fiserv) full-color statement printing operations and was instrumental in the credit card industry’s first RFID and chip-based smart card rollouts in North America.
A native of Nebraska, Mr. Oswald attended Bellevue University and pursued an MBA from Colorado State University. Dan and his wife Beverly have been married for 33 years and they have three children all of which reside in Omaha, Nebraska.
Chief Financial Officer
Over the past 25 years, Mike has focused on middle-market technology companies poised for tremendous growth. He has overseen multiple acquisitions as both the acquirer and acquiree and has completed several Initial Public Offerings and private offerings collectively totaling approximately $500 million. Prior to joining Arroweye, Mike held leadership positions with a variety of international Manufacturing, Pharmaceutical, and Chemical companies where he was instrumental in implementing complex technical accounting and management information systems, internal controls, and investor relations reporting.
Chief Revenue Officer“When customers win, we win.”
Mica Moseley comes to Arroweye after more than two decades spent building a winning and enriching sales culture at market leaders such as FedEx Kinko’s and GMAC, where he translated exceptional outreach with a passionate pursuit of solutions for his clients.
As Chief Revenue Officer, Mica focuses on win-win solutions that are as on-demand and personalized as Arroweye’s technology. Mica believes in the start-up mindset of constant and agile innovation and improvement, and constantly strives to help clients find ways to deliver a return on investment that will make them succeed.
Mica has always been active in community organizations, including Mortgage Bankers Association, Sports Education Foundation, Utah East Africa Foundation, as well as Big Brothers Big Sisters. He also enjoys coaching football and baseball, spending time with family and adventure racing!
Co-Founder & Chief Information Officer“Arroweye is at its best - We are big enough to have a stable base and solid processes, but small enough to turn on a dime to service a customer’s needs or meet a new challenge in the marketplace.”
A co-founder of Arroweye and co-author of its eight patents, Brian Huse has a deep understanding of technology, process and system optimization. As CIO, Brian focuses on the system’s technical integrity and agility, making sure the physical network, data services and production services are secure, scalable and optimized to serve our clients.
With more than two decades of experience designing information systems for companies such as Xerox and Electronic Data Systems, Brian has the tools and expertise to architect and implement agile technical solutions. He’s lead Arroweye’s certification process with Visa and MasterCard, and works with complex financial networks to ensure the best integration for the client, while never losing sight of a client’s most important network — the one they’re building with their next card campaign.
In addition to being a true techie at heart, Brian enjoys outdoor photography, camping, off-roading and tinkering with his tricked out jeep.
Corporate Director of HR
Gina has been a collaborative human resources business partner for more than 25 years. Her experience spans the spectrum of HR functions including employee management, coaching and mentoring, hiring, retention and training, regulatory compliance and labor relations. A highly detail-oriented and organized leader, Gina’s hallmark is building successful partnerships with operational leaders to create cohesive and effective teams focused on delivering timely and consistent results with maximum business impact.
Vice President of Account Management
Lisa has over 25 years of experience as a client relationship and account development professional. Prior to joining Arroweye, she spent 10 years at FIS and its predecessors, Wildcard Systems and eFunds Corporation.
While at FIS, Lisa served as vice president of partner services — managing all internal and external strategic relationships for the prepaid business unit, including relationships with issuing banks. She also served as vice president of client support services for the company’s prepaid business operations.
With a decade of payments industry experience, Lisa has built strong relationships with many financial institutions and program managers through strong client relationships and innovative contributions. She has built successful client relationships across operations management, program management and partners management.
In her spare time, Lisa is an avid member of Orangetheory Fitness and is a passionate supporter of cancer research related charities.
Vice President of Client Integration & Product Development
Katy serves as the corporate director for client integration and product development where she provides strategic client direction by ensuring all projects are implemented on time and according to plan/strategy. Katy has more than 25 years of manufacturing and printing industry expertise, including more than a decade with Arroweye. She specializes in providing our partners with tailored strategic direction that helps build their businesses and ensures top-notch card products are delivered to end users. Her keen attention to detail and intimate knowledge of our industry have positioned Katy as a go-to resource for our clients and partners, has driven process improvements that ensure we deliver the highest quality products, and has cultivated innovations that position Arroweye as the market leader in truly on-demand payment card production.
Corporate Director of Operations
Joe brings more than 15 years of payments card industry experience to his role at Arroweye, and has an extensive background in new business development, corporate strategy, operations, marketing, sales, and account management. Over the years, he has amassed extensive expertise directly relevant to Arroweye’s unique card manufacturing capabilities—and leverages that knowledge bank to ensure our operations are streamlined and our clients experience smooth, positive experiences with our company. An industry veteran and collaborative team leader, Joe excels at building customer and vendor relationships that last.
Director of Finance
Marina oversees Arroweye’s finances related to revenue/sales, cash management, accounts receivable, and client invoicing. With more than a decade working in her field, she has experience with internal and external audits, process improvement, and revenue accounting. She is passionate about helping drive growth, and takes pride in helping implement strategic ideas to optimize Arroweye’s performance to support client development, nurture partnerships and drive industry-wide innovation.
Environment, Health and Safety Manager
Greg Bussell serves as Arroweye’s Environmental Health and Safety Manager. An accomplished manufacturing EHS professional with over 20 years of experience overseeing safety in the pulp, paper and packaging sector, Greg is responsible for defining, establishing and enforcing Arroweye’s EHS policies and procedures across the company.
A high-energy leader with excellent communication, engagement and leadership skills, Greg has led manufacturing facilities to award-winning safety results. In addition to ensuring regulatory compliance, Greg will drive employee engagement and foster commitment to an injury-free safety culture while empowering teams to create and maintain a safe and healthy work environment.
Prior to moving to the Las Vegas area, Greg has been involved in coaching baseball at the youth, Babe Ruth, American Legion and High School levels for the past 30 years. Greg also enjoys music, playing the drums and weight training.
Director of Software Development
A veteran in his field, Bret has nearly three decades of software development and management experience. He specializes in designing, implementing and leading software projects on small and large scales alike. In his role at Arroweye, he applies his comprehensive, practical experience to ensure our industry-leading technologies contribute to ongoing innovation. Bret supervises a team of 20 and oversees Arroweye’s production software tools, enterprise systems and websites, adherence to industry standards, and training and development practices and standards. He is a graduate of Brigham Young University.