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Zero inventory platform will eliminate waste and preprinted inventory, and put prepaid cards in customers’ hands faster

Arroweye Solutions, the only digital On-Demand payment technology firm, has been selected to provide prepaid cards for MetaBank. Arroweye’s Digital On-Demand, zero-inventory model allows for greater flexibility than traditional production companies, and enables MetaBank to better serve its customers by putting prepaid cards in customers’ hands in days, not weeks.

“As a recognized leader in the banking industry, our continued focus on customers is key to our success, and partnering with Arroweye aligns with that philosophy,” said Whitney Bright, SVP of Business Solutions at MetaBank. “Arroweye’s just-in-time platform eliminates waste and preprinted inventory, and allows us to respond more quickly to the needs of our strategic customers. The partnership with Arroweye will help prepare us for the unpredictable nature of the business.”

“As a client of MetaBank, we count on MetaBank to help make our card programs a success with our clients,” said Chris Behrens, President and CEO of YA. “Working with Arroweye increases MetaBank’s responsiveness and flexibility, and makes it possible for us to be even more innovative in the marketplace. This is a win-win-win for everyone.”

“The value that Arroweye brings to MetaBank and its customers is immeasurable. The card services that we will provide, including digital on-demand prepaid card production and fulfillment services, eliminates the need to forecast, and gives MetaBank an advantage over its competitors,” said Render Dahiya, Arroweye CEO. “Our patented on-demand model provides financial institutions such as MetaBank a strategic advantage that no one else in the industry can match.”

The traditional card production model is a lengthy and cumbersome process. Arroweye’s unique technology produces cards in real time, enables superior design customization, messaging, and co-branding options, and cuts lead-time from weeks to days. Arroweye’s Digital On-Demand production is the first of its kind in the industry, and helps its customers respond to the changing needs of the marketplace. 


About Arroweye 

Arroweye is a leading, single-source provider of innovative card marketing and production solutions for the payment card industry. The company’s digital on-demand technology creates a more efficient and cost-effective model for card marketers and issuers, giving them a highly customizable solution to increase their program’s speed to market, adoption rates and profitability. Founded in 2000, Arroweye offers the first fully-digital card solution approved by Visa, MasterCard, American Express and Discover and continues to partner with some of the largest prepaid, credit/debit card programs in the financial and card services industries. For more information, visit

About MetaBank

MetaBank, through its Meta Payment Systems® (MPS) division, delivers innovative financial products that change the way people use, borrow and manage money. Based in Sioux Falls, S.D., MPS is a recognized leader in the prepaid card industry and provides innovative payment solutions delivered nationally in collaboration with market-leading partners. MPS focuses on offering specific product solutions in the following areas: prepaid cards, credit products, electronic funds transfer and ATM sponsorship. Meta Financial Group, Inc.® (NASDAQ Global Market®: CASH), is the holding company for federally chartered savings bank MetaBank, Member FDIC. For more information, visit

About YA

For more than 40 years, YA has been a leader in the promotional marketing services space. We deliver flawless digital, social, mobile and traditional promotions such as rebates/rewards, enter to win and loyalty programs for the nation’s most respected brands. Our end-to-end management of 3,500+ promotions that reach tens of millions of consumers annually makes us experts at turning even first-time customers into loyal brand advocates. For more information, visit


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