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As the calendar flips to November and visions of Black Friday dance in their heads, holiday shoppers using new, more secure chip credit and debit cards will be learning a new checkout procedure.

While the added security might be welcome, new cards could mean more frustration and slower checkout lines during the bustle of holiday shopping.

The EMV liability shift is fast approaching, leaving card issuers and customers alike watching closely to see how the transition plays out and what’s next. The rumor mill has steadily created some misunderstandings about the EMV liability shift, and we’d like to take the opportunity to debunk the four we’re hearing most often.

Arroweye Solutions, the only digital On-Demand payment technology firm, has been selected to provide EMV prepaid cards for The Card Collaborative International (TCCI). The flexibility of Arroweye’s Digital On-Demand model allows for better responsiveness to customer needs, and ensures that TCCI can better serve its clients, and slash lead times by putting cards in customers’ hands in days, not weeks.

Mark your calendar: October 1. That is when the rules of who picks up the losses for fraudulent use of credit cards shifts. There will be winners, there will be losers, and you definitely want to know how to maximize your safety.

Arroweye Solutions, the only digital on-demand payment technology firm, is now offering enhanced EMV credit and debit card production capabilities for banks, credit unions and prepaid card providers that are preparing for the October 2015 EMV liability shift.

Our whitepaper EMV Strategy for Banks, recently published by Payments eXchange, explains why card issuers shouldn’t treat EMV like a “one and done” project.

Although many financial institutions are engulfed in the back-office activity required to implement EVM chip cards, “the cardholder should be at the top of the EMV food chain,” reminded presenters in an Arroweye Solutions webinar, Best Practices to Navigate the EMV Transition.

EMV is just one of many major projects that banks are navigating this year, and few retailers and banks are expected to be ready for the October EMV liability shift. Beyond issuing EMV cards for the first time, a multitude of strategies should be considered to implement EMV successfully for years to come.

We did an exclusive interview with CEO of CARD.com Ben Katz, and CEO of Arroweye Render Dahiya. Recently CARD.com and Arroweye collaborated on dynamically incorporating consumer-centric preferences. The hyper customization witnessed in CARD.com is enabled via Arroweye’s CustomerConnect solution and digital on-demand printing.

EMV is just one of many major projects that banks are navigating this year, and few retailers and banks are expected to be ready for the October EMV liability shift. Is your financial institution one of them? Now’s the time to get prepared.