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Mark your calendar: October 1. That is when the rules of who picks up the losses for fraudulent use of credit cards shifts. There will be winners, there will be losers, and you definitely want to know how to maximize your safety.

Arroweye Solutions, the only digital on-demand payment technology firm, is now offering enhanced EMV credit and debit card production capabilities for banks, credit unions and prepaid card providers that are preparing for the October 2015 EMV liability shift.

Our whitepaper EMV Strategy for Banks, recently published by Payments eXchange, explains why card issuers shouldn’t treat EMV like a “one and done” project.

Although many financial institutions are engulfed in the back-office activity required to implement EVM chip cards, “the cardholder should be at the top of the EMV food chain,” reminded presenters in an Arroweye Solutions webinar, Best Practices to Navigate the EMV Transition.

EMV is just one of many major projects that banks are navigating this year, and few retailers and banks are expected to be ready for the October EMV liability shift. Beyond issuing EMV cards for the first time, a multitude of strategies should be considered to implement EMV successfully for years to come.

We did an exclusive interview with CEO of CARD.com Ben Katz, and CEO of Arroweye Render Dahiya. Recently CARD.com and Arroweye collaborated on dynamically incorporating consumer-centric preferences. The hyper customization witnessed in CARD.com is enabled via Arroweye’s CustomerConnect solution and digital on-demand printing.

EMV is just one of many major projects that banks are navigating this year, and few retailers and banks are expected to be ready for the October EMV liability shift. Is your financial institution one of them? Now’s the time to get prepared.

There are less than 300 days left until the liability shift for US credit and debit card payments occurs, but it appears that consumers and their credit and debit card issuers are not exactly on the same page when it comes to the sense of urgency around making EMV-enabled payment technology a reality.

The Nilson Report highlighted Arroweye’s newest executive, Vice President Reiner Vanooteghem, in its January 2015 issue.

Vanooteghem has extensive EMV experience in both U.S. and international markets, as well as sales and marketing development in the financial services and prepaid card industries.