In the cover story of the December 2021 edition of the International Card Manufacturers Association (ICMA) Magazine, Arroweye Solutions CEO Dan Oswald shared his insights on three key trends and use cases that payment card industry stakeholders can capitalize on in 2022. Read the full article here.
In the article, Oswald writes:
The pandemic fueled the increased use and popularity of general-purpose cards such as debit cards, among both consumers and businesses to enable an easier funds disbursement model. Capitalizing on this renewed and increased interest in debit cards over the long-term requires a strong understanding of the timely cardholder use cases, a nimble approach to card marketing and the ability to stand out with target cardholder segments.